Identity Crisis: Three failed rebrandings & what you can learn from them (Copy)
You’ve probably heard of search engine optimization (SEO), but have you thought about what it really means?
SEO is the practical work that makes your organization visible when people search online for what you offer. Without it, even the best products, services, or missions can go unnoticed.
At its core, SEO is about helping people find you by:
Speaking your customer’s language
Keeping things clear and easy to read
Claiming your online presence
Sharing valuable information and resources
Instead of relying on insider jargon, SEO utilizes your customers’ words so that you show up when they’re searching for your industry in your area. It connects their search with your online presence from your website to your social media account and your business profile on Google. And by sharing content related to your business, your values, and your industry, you strengthen your presence, making it easier for them to find you.
Why SEO Matters
SEO doesn’t just boost visibility; it connects you with people who are already looking for what you provide by ensuring you’re represented in unpaid search results. And according to a study unpaid search accounts for about 53% of all trackable website traffic, which is more than any other channel.
That means:
A café shows up when someone searches for “best latte near me.”
A nonprofit appears when a parent searches for “volunteer opportunities in DC.”
A realtor gets calls because their site ranks for “homes for sale in Northern Virginia.”
That’s how clicks become calls, customers, clients, sign-ups, or donations.
Are you leveraging SEO to its full extant?
SEO isn’t just a tactic—it’s a key part of any communications strategy that makes sure you’re seen at the right time, when action is immediate. It helps you tell your story, share your mission, and grow your reach by making sure the right people can actually find you.
At Skysight, we help small businesses and nonprofits combine storytelling with SEO to turn visibility into trust, and trust into growth.
Ready to make your business or nonprofit easier to find? Let’s talk about how SEO can strengthen your communications and grow your reach.
