Frequently Asked Questions
Q: What does a strategic communications agency do?
A: Strategic communications agencies help organizations sharpen their messaging, improve branding, and create clear strategies to connect with the right audience and achieve measurable results.
Q: Why do companies need project management?
A: Some companies need project management because work breaks down when goals are clear but ownership, timelines, and coordination are not. As organizations grow, initiatives span multiple teams, priorities shift, and decisions get made without a single point of accountability. Project management creates structure in that complexity by defining scope, aligning stakeholders, sequencing work, and surfacing risks early.
Q: What kind of organizations do you work with?
A: We specialize in helping small to mid-sized businesses and nonprofits. These are all too often the groups that don’t get personalized support from bigger agencies.
Q: How is Skysight different from other marketing agencies?
A: Many agencies offer generic ads and design templates for their clients’ businesses. At Skysight, we take a holistic approach that blends project management, branding, internal and external communications, content strategy, and marketing to tell your company’s unique story.
Q: What is sales marketing, and how do you help with that?
A: A sales marketing makeover means we evaluate and refresh your sales scripts, emails, and marketing materials so they resonate with customers, build trust, and help drive conversions.
Q: What’s the difference between marketing and strategic communications?
A: Marketing focuses on promoting products or services to drive sales, usually through advertising, social media, and campaigns. Strategic communications is the bigger picture. It shapes the message, voice, and positioning behind those efforts. Think of it this way: if someone wrote you a letter, marketing is how the letter is delivered, but strategic communications is what the letter says. Luckily, we do both!